PROJECT DESCRIPTION
Atrandi Biosciences builds microfluidic instruments at the boundary of biology and precision engineering. The hardware is extraordinary. The brief was to make sure it looked that way.
We approached the art direction as a high-end product shoot – controlled lighting, cinematic framing, and a visual language borrowed from luxury consumer technology rather than lab catalogues. The instruments are black. That dictated everything. Deep blacks, precise highlights, and minimal negative space let the hardware speak without interference.
The shoot was built to last – a visual library designed to represent Atrandi's products across investor materials, web, and press as the company scales.
Client: Atrandi Biosciences
Creative Direction: nucleight
Photography & Retouching: nucleight
Photography Assistant: Monika Šimoliūnienė